Tennis & Pickleball Coaching

ADAPT. EVOLVE. DOMINATE.

Expert tennis and pickleball instruction for all ages and skill levels. Unlock your potential with personalized coaching that meets you where you are and elevates your game.

30+ Years Experience
RSPA Certified Pro
All Ages & Levels

Jason Alfrey

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Head Professional

Head Professional | Vista Tennis Academy

With over 30 years of coaching experience, Jason brings a wealth of knowledge and an adaptive approach to every lesson. As a certified RSPA Professional and certified pickleball instructor, he seamlessly bridges the worlds of tennis and pickleball, helping players of all ages and skill levels elevate their game.

Jason currently serves as the Head Professional at the Tennis Club of Vista, where he works with students ranging from beginners discovering the sport to competitive players refining their technique.

His coaching journey includes leadership roles at some of the region's most prestigious facilities, including serving as Tennis Director at Del Mar Country Club from 2003, where he was promoted after joining as Head Professional in 2000. His foundation in competitive coaching was built through years of developing junior players at Surf & Turf under the mentorship of Alex Levie, followed by his work with the West Coast Tennis Academy at Bobby Riggs Tennis Club.

During this time, he specialized in helping juniors raise their rankings while traveling to tournaments throughout San Diego, Los Angeles, and Palm Springs. Jason has also contributed to the development of high school athletics, coaching tennis at both Carlsbad High School and Sage Creek High School.

Credentials & Certifications

  • RSPA Certified Professional
  • Certified Pickleball Instructor
  • 30+ Years of Coaching Experience

Training Options

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Private Lessons

One-on-one instruction tailored to your unique learning style, goals, and personality.

  • Personalized curriculum
  • Technique refinement
  • Video analysis
  • Flexible scheduling
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Group Lessons

Learn alongside peers in an energetic, motivating atmosphere that makes improvement fun.

  • All skill levels
  • Social atmosphere
  • Drills & match play
  • Affordable rates
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Junior Development

Comprehensive programs for young players from first-time learners to tournament competitors.

  • Age-appropriate training
  • Tournament preparation
  • Ranking improvement
  • Character building
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Pickleball

Master the fastest-growing sport with certified instruction for players transitioning from tennis or starting fresh.

  • Beginner friendly
  • Tennis crossover tips
  • Strategy & tactics
  • Doubles expertise
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Tournament Prep

Intensive training for competitive players preparing for USTA tournaments and beyond.

  • Match strategy
  • Mental game coaching
  • Physical conditioning
  • Competition travel
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Adult Programs

Whether you're picking up a racket for the first time or returning to the sport, evolve into the player you want to be.

  • Beginner to advanced
  • League preparation
  • Fitness integration
  • Social tennis events
ADAPT TO EACH PLAYER.
EVOLVE THEIR GAME.
HELP THEM DOMINATE.

Great coaching means adapting to each player's unique learning style, goals, and personality. I create an energetic, motivating atmosphere on the courtβ€”one where players not only improve but genuinely enjoy the process. Whether you're picking up a racket for the first time or preparing for tournament play, I meet you where you are and help you evolve into the player you want to become.

Book Your Lesson

Ready to Elevate Your Game?

Whether you're a complete beginner or a seasoned competitor, I'm here to help you reach your goals. Reach out to discuss your needs and schedule your first lesson.

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